One of the best ways to increase your profile and build relationships online is through social marketing, using sites like Twitter, Facebook and YouTube. Using these free resources on a daily basis will soon have your brand come to the attention of many people, and if you then are able to direct these interested parties to your own site, you can collect their name and email address, to add to your list. Substance - however, you do need to be able to offer something of substance, something of value, otherwise why would someone want to know more about you? Writing articles, such as this, can help to increase your brand and help increase your credibility online.Pay-Per-Performance lookup engines like Google, Yahoo provide you with a way close to this problem. They list your internet site high for just a fee. You can actually pay as small as being a penny a click on for every prospect the engine sends in your online site. The pricing is simple, "If no 1 clicks in your link, you you should not pay". Having good products to offer is also vital. If all you sell has no real value, your customer base will soon leave you, making all the hard work you put in to get them a complete waste of time. Always remember, if you are building a serious business online, you need to act in a serious manner, just as you would in any other business. a several list managing services you can use to automate your list and email processes, like Aweber.com. To make the whole process as easy as possible, this service needs to be in place from the beginning, so check some out as soon as you can. OK, so these are the basic principles to building a list. And now, just like the successful internet marketing entrepreneurs who nurture and treasure their lists, you can start creating yours, using the ideas and information outlined above.