They in effect offer you a space for a soft cell and you supply them with interesting informative editorial, and they in return allow you to use a marketing resource box, which contains information about your business.This form of marketing is not actually a secret, it has been used, every since newsprint became mass media. It is a form of leveraging the media's ability to reach mass markets and it is extremely popular as a marketing tool.Every day, more and more people are coming online. Internet access, that was available only to a select few people in the last decade, is now available to almost everyone. The access costs are almost negligible and the available information is enormous. nternet business or e-commerce industry has crossed several billion dollars in sales. The future is full of technology and Internet marketing is how everyone in this world will be conducting their businesses.They are your targeted traffic! Syndicated media sites attract a great many visitors, they want to reach what these sites have to say. But they need to provide people with fresh copy all the time. Visitors do not want to be reading the same material over and over again, they lose interest in the site. They read your article and if it makes good sense they click on the link bait in your resource box. This takes them to your site, where they are a pre-qualified buyer, and there you have it, targeted traffic. No online business can afford not to receive targeted traffic, and neither can you, article marketing is still able to make conversions to sale.Faster and better technologies being developed everyday are virtually expanding the online marketing industry like the 'Big Bang'. The people who read your article have entered search terms called a keywords to a search engine and have been directed to your article. This is specific information that they have requested and SEO is what has landed them here.