As always, the more knowledge one has regarding doing business on the Internet, the more possibility one has of success. Also, there are tools which help increase ones reach and productivity.If you are new to online marketing, you may well have already heard the saying "the money's in the list". But you may also be wondering "what is this list" and just how do I get one! Your list is basically a list of people, usually names and email addresses, but it can also be phone numbers or addresses, depending on the type of marketing you are undertaking. These people should already be interested in hearing what you have to offer, and are sometimes referred to as hot prospects, which means that they are potentially ready to purchase items or services that you can offer them. This type of marketing is also referred to as Direct Marketing, as you are sending information directly to an interested party, as opposed to other marketing methods, such as newspaper advertising, where you are relying on customers to see your advert and respond accordingly. One place to get some of that knowledge and those tools is to visit cipbusinessprofessional. Here you will find a site devoted to providing the tools and resources that can help you succeed. Some of the resources you will find are recording of some of today's top new business professionals explaining the use of tools and techniques which have aided them to succeed. Articles which will help you understand and implement various business strategies. And even software tools to help you succeed. Also available are "Private Label Rights" articles which you can use to establish yourself as an expert in your niche.